About Raceway Motors | Your East Texas Car Dealer

Serving East Texas Since 2000

Built on Faith. Driven by Family.
Serving East Texas Since 2000.

For more than 25 years, Raceway Motors has been helping families across Lufkin and East Texas find dependable transportation and a fresh start.

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More Than Selling Cars.

We’re a family-owned dealership built on a simple belief: treat every customer the way you’d want your own family to be treated.

That belief has guided every decision we’ve made since opening our doors in February of 2000. It influences how we buy our vehicles, how we help customers with financing, how we serve our community, and how we build relationships that last long after someone drives off the lot.

Whether you’re purchasing your first vehicle, rebuilding your credit, or simply looking for a dealership you can trust, we’re here to help—not pressure you.

Our Story

It Started With People… Not Cars.

When Lanny and Kimberly Williams opened Raceway Motors in 2000, they weren’t trying to build the biggest dealership in East Texas. They wanted to build one that cared differently.

Every day they met hardworking people who simply needed reliable transportation to get to work, take their children to school, attend church, or care for their families—but many had been turned away because of past credit challenges.

Lanny believed people shouldn’t be defined by the hardest chapter of their lives. He believed everyone deserved to be treated with dignity, honesty, and respect.

So instead of building a dealership focused only on selling cars, he built one focused on helping people move forward. That mission still drives Raceway Motors today.

Raceway Motors team members, Lanny and family, providing honest communication and fair financing in Lufkin,

Guided by Faith

Every Customer Has a Story.

Faith has always been at the heart of our family and our business. It reminds us that every family deserves respect, and every interaction matters.

“Our goal has never been to make one sale. Our goal is to earn customers for life.”

Honest communication

Fair financing

Serving with integrity

Standing behind what we sell

Kindness & respect

Still Family-Owned. Still Family-Operated.

More Than Two Decades Later, We’re Still a Family Business.

Lanny continues leading the dealership while the next generation helps carry the vision forward. When you visit Raceway Motors, you’re not walking into a corporate dealership—you’re walking into a family business where our name, and our reputation, is attached to every vehicle we sell.

Lanny Williams

Founder

Co-founded Raceway Motors with Kimberly in 2000 and continues to lead the dealership today, guided by the same values the business was built on.

Ross Williams

Operations & Sales Leadership

Oversees much of the day-to-day operations and sales leadership, helping ensure every customer receives the same level of care Raceway Motors is known for.

Heath Williams

Service & Reconditioning

Helps oversee the service and reconditioning process that prepares every vehicle before it’s offered for sale.

Why Quality Matters

Every Vehicle Represents Someone’s Next Chapter.

Our team carefully inspects and reconditions vehicles so families can drive away with confidence. Because reliable transportation isn’t just about getting from Point A to Point B—it’s about building a better future.

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Getting to Work

Dependable transportation that keeps a job within reach.

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Getting Kids to School

A reliable ride for the school run, every day.

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Building a Better Future

From doctor’s appointments to family vacations—we’re helping people move forward.

Proudly Serving East Texas

For Over 25 Years, We’ve Served Drivers Throughout…

Lufkin Nacogdoches Diboll Huntington Livingston Crockett Jasper Hudson Angelina County Communities Across East Texas

What Makes Raceway Motors Different?

When You Visit, You Can Expect:

✓ A friendly, knowledgeable team
✓ A relaxed, no-pressure buying experience
✓ Financing options for a variety of credit situations
✓ Quality used cars, trucks, SUVs, and vans
✓ Warranty-backed vehicles for added confidence
✓ A dealership that believes relationships matter more than transactions

Our Core Values

Respect

Fun

Trustworthy

Persistent

Our Promise

Our Story: Serving East Texas Since 2000

To help families. To earn trust. To be the dealership you’ll recommend to your friends and return to for years to come. That’s been our mission since 2000—and with God’s help, it’s the mission we’ll continue for generations to come.

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